The challenge
Early-stage launch work required coordination across website setup, tools, brand communication and market readiness.
Kinu Health
Digital Health Go-to-Market Support
A practical early-stage marketing support project for a digital health platform, connecting website readiness, brand communication and launch planning.
- Client / organisation
- Kinu Health
- Focus
- Website, Brand and GTM Support
- Sector
- Digital Health
- Timeframe
- April 2025 to September 2025
The context.
Kinu Health needed marketing and website support while preparing a digital health platform for market.
My role
Dheeraj worked as Digital Marketing Intern, contributing to digital setup and go-to-market preparation.
Tools & channels
- WordPress
- Canva
- Figma
- Analytics Setup
The contribution.
- Website
- Setup
- Supported website preparation
- Tools
- Integrated
- Supported marketing tool setup
- GTM
- Supported
- Contributed to go-to-market strategy
Supported website setup, digital marketing tools integration, branding strategy and go-to-market planning.
Behind
the work.
The thinking and execution that shaped the project.
Research & diagnosis
Reviewed brand, website and go-to-market needs for a digital health context.
The strategy
Prepare the website and marketing foundation so the platform could communicate clearly and track digital activity.
The execution
Assisted in website setup, tools integration, branding strategy and visual communication tasks.
What I took forward.
A strong launch foundation needs website readiness, tracking, brand clarity and channel planning in place early.