Curriculum vitae
Dheeraj Ahuja
Digital marketing. Performance. SEO.
Results-driven digital marketer with an MSc in Strategic Digital Marketing from Arden University Berlin and hands-on experience across Germany, the UK, UAE and Pakistan.
- Web Traffic
- +30%
- Reported improvement during digital strategy work at Ednex LLC
- Search Rankings
- +40%
- Improved search ranking performance through SEO and content engagement work
- Lead Conversion
- +35%
- Lead generation campaign improvement at Arelith Solutions
- Ad Budget Managed
- $50K
- Campaign and budget ownership across paid marketing activity
Professional
experience
Online Marketing
December 2025 to February 2026
Hansen Advisory GmbH / Munich, Germany / Remote / Working Student
Supported online marketing activities for brand and event goals, combining campaign execution, SEO support, social media planning and performance analysis.
- Supported digital marketing strategy aligned with brand and event objectives.
- Executed performance marketing campaigns across Google Ads, Meta, Facebook and Instagram.
- Managed social media planning, scheduling and performance tracking.
- Conducted keyword research and supported SEO optimization.
- Analyzed campaign performance and implemented data-driven improvements.
Contributions & outcomes
- Supported integrated campaign activity across paid, organic and social channels.
- Helped translate performance data into campaign optimization actions.
Channels Google Ads · Meta Ads · SEO · Social Media · Events
Tools Google Ads · Meta Ads · Google Analytics · Keyword Research · Reporting
Marketing Strategy and Performance Intern
September 2025 to November 2025
Queer World UG / Berlin, Germany / Remote / Internship
Contributed to marketing strategy and performance execution for brand, event and audience growth initiatives.
- Supported digital marketing strategy aligned with brand and event goals.
- Executed performance marketing campaigns across Google Ads and Meta platforms.
- Managed social media planning, scheduling and performance tracking.
- Conducted keyword research and supported SEO optimization.
- Analyzed campaign performance and recommended data-driven improvements.
Contributions & outcomes
- Supported performance marketing execution across search and social channels.
- Built practical experience in campaign planning, tracking and optimization.
Channels Performance Marketing · Paid Search · Paid Social · SEO · Social Media
Tools Google Ads · Meta Ads · Google Analytics · Content Planning · Reporting
Digital Marketing Intern
April 2025 to September 2025
Kinu Health / Berlin, Germany / Hybrid / Internship
Assisted with digital marketing setup, brand communication and go-to-market preparation for a digital health platform.
- Assisted in website setup and digital marketing tools integration.
- Supported branding strategy and visual communication work.
- Contributed to go-to-market strategy for a digital health platform.
Contributions & outcomes
- Supported early-stage marketing infrastructure for a health-focused digital product.
- Helped align website, brand and launch preparation work.
Channels Website · Branding · Go-to-Market · Digital Health
Tools WordPress · Canva · Figma · Analytics Setup
Social Media Marketing
October 2024 to December 2024
MyUpdates24.com / Remote / Project
Managed a focused social media marketing project covering content planning, campaign coordination and performance follow-up.
- Managed a 60-day social media project from planning through delivery.
- Coordinated content and social activity around project goals.
- Tracked planning and performance outcomes during the campaign.
Contributions & outcomes
- Completed a 60-day social media project.
- Received an e-certificate for performance and planning.
Channels Social Media · Content · Campaign Planning
Tools Canva · Social Scheduling · Analytics · Content Planning
Digital Marketing Head
June 2024 to September 2024
SSF Tech Ltd / Remote / UK-Based / Full-time
Led digital marketing activity for a UK-based business, aligning SEO, content and PPC campaigns with strategic growth goals.
- Developed and executed digital marketing strategies for SEO, content and PPC.
- Aligned UK campaign activity with strategic business objectives.
- Analyzed campaign metrics to guide optimizations and improve ROI.
Contributions & outcomes
- Owned strategy and execution across SEO, content and PPC channels.
- Used campaign metrics to identify optimization opportunities and ROI improvements.
Channels SEO · Content Marketing · PPC · UK Campaigns
Tools Google Ads · Google Analytics · SEMrush · Ahrefs · Reporting
Digital Marketing Manager
February 2024 to May 2024
Ednex LLC / Dubai, UAE / Full-time
Managed digital marketing strategy with a focus on SEO visibility, content engagement, traffic growth and search ranking improvement.
- Executed digital strategies to increase SEO visibility and content engagement.
- Worked on search visibility, content optimization and traffic growth initiatives.
- Tracked performance signals and adjusted marketing activity around measurable outcomes.
Contributions & outcomes
- Boosted web traffic by 30%.
- Improved search rankings by 40% through SEO and content-focused activity.
Channels SEO · Content · Organic Traffic · Digital Strategy
Tools Google Search Console · Google Analytics · SEMrush · WordPress
Digital Marketing Manager
August 2022 to January 2024
Arelith Solutions / Pakistan / Full-time
Led lead generation, paid media and campaign optimization initiatives with responsibility for budget management and conversion growth.
- Led lead generation campaigns across digital channels.
- Managed paid marketing activity and campaign budget allocation.
- Collaborated on SEO, content, social and email marketing campaigns.
- Tracked campaign performance and optimized toward lead quality and ROI.
Contributions & outcomes
- Increased lead conversion by 35%.
- Managed a $50,000 ad budget while consistently exceeding ROI targets.
Channels Lead Generation · Paid Media · SEO · Email Marketing · Social Media
Tools Google Ads · Meta Ads · HubSpot · Mailchimp · Analytics
Brand Manager and Project Executive
February 2022 to July 2022
Trout Digital Creative Agency / Pakistan / Full-time
Managed brand and project execution across integrated marketing campaigns, with attention to deadlines, budgets and brand visibility.
- Delivered integrated marketing campaigns within budget and deadline.
- Supported brand planning, campaign execution and client-facing project coordination.
- Coordinated creative and marketing tasks across project stakeholders.
Contributions & outcomes
- Increased brand recognition by 20%.
- Delivered campaign work within agreed budget and timeline constraints.
Channels Brand Marketing · Integrated Campaigns · Project Management
Tools Canva · Adobe Creative Suite · Trello · MS Office
Frontend Developer and SEO Executive
May 2021 to January 2022
STM IT Solutions / Pakistan / Full-time
Combined frontend development with SEO execution, improving website interfaces while supporting organic visibility.
- Developed responsive web interfaces for client and business websites.
- Improved SEO performance through technical and on-page implementation.
- Connected website improvements with discoverability and user experience goals.
Contributions & outcomes
- Built responsive web interfaces and supported improved SEO performance.
- Developed a useful technical foundation for later digital marketing work.
Channels Frontend · Technical SEO · On-page SEO · Website Optimization
Tools HTML · CSS · JavaScript · WordPress · SEO Tools
Relationship Officer
July 2019 to May 2021
Faysal Bank Limited / Pakistan / Full-time
Worked in client relationship management, financing guidance and sales goal delivery before moving deeper into digital marketing.
- Advised clients on financing options and assessed eligibility.
- Built client relationships and supported financial product sales goals.
- Developed communication, advisory and target-management experience.
Contributions & outcomes
- Met sales goals while advising clients on financing options.
- Built client-facing experience that supports stakeholder communication in marketing roles.
Channels Client Relations · Sales · Financial Services
Tools CRM · MS Office · Client Documentation
Capabilities
& tools
Performance Marketing
Campaign strategy, execution and optimization across acquisition channels with a focus on ROI and learning.
Google Ads · Meta Ads · Paid Search · Paid Social · Budget Management
SEO and SEM
Keyword research, competitor research, technical foundations and search visibility improvement.
Keyword Research · Competitor Research · On-page SEO · Technical SEO · Search Console
Content and Social Media
Content planning, social scheduling, brand communication and campaigns built around audience engagement.
Content Marketing · Social Media · Campaign Planning · Brand Messaging · Creative Testing
Analytics, Reporting and CRO
Performance tracking, funnel analysis, conversion optimization and data-driven campaign decisions.
GA4 · Conversion Tracking · Reporting · CRO Testing · Hotjar · Funnel Building
Web and Marketing Operations
Website updates, marketing tools integration, CRM workflows and practical project coordination.
WordPress · Web Design · HubSpot CRM · Email Automation · Retargeting · Landing Page Optimization · Team Collaboration
Marketing toolkit
SEMrush · Ahrefs · Moz · Google Search Console · Google Analytics 4 · Google Ads · Meta Ads · HubSpot · Mailchimp · Hotjar · WordPress · Canva · Figma · Adobe Creative Suite · Trello · Notion · MS Office
Education
MSc Strategic Digital Marketing
Arden University, Berlin Campus / November 2024 to 2026
Berlin, Germany
Graduated with Distinction with a final grade of 72.5%, focused on strategic digital marketing, performance, consumer behavior and growth planning.
German Language Program
BSI Private Sprachenschule GmbH / November 2024 to Present
Berlin, Germany
Continuing German language development, currently learning at B1 level to strengthen communication for German and European roles.
APTECH Certified Computer Professional (ACCP)
APTECH / 2023
Pakistan
Three-year diploma in software engineering, supporting a practical foundation in web development, technical implementation and digital tools.
Certifications
& recognition
Digital Advertising Certification
HubSpot Academy
2026-2028Content Marketing and Advertising
National Freelance Training Program
CompletedEmail Marketing
Udemy
CompletedWeb Development
NAVTTC
A+ GradeIELTS
British Council
CompletedGerman Language A1.1
Udemy
CompletedGoogle Ads and Google Analytics
Google Skillshop
Currently LearningSEO and Digital Marketing
Semrush Academy
Currently LearningE-Certificate for Performance and Planning
MyUpdates24.com
2024MSc Distinction
Arden University
2026Languages
& availability
Currently focused on performance marketing, SEO, analytics, marketing automation and German-language growth skills. Fluent in English, native in Urdu, Hindi and Sindhi, and currently learning German at B1 level.
Authorized to work in Germany and open to full-time digital marketing, performance marketing, SEO and growth roles across Germany and Europe, including hybrid, remote, on-site and relocation opportunities.