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Curriculum vitae

Dheeraj Ahuja

Digital marketing. Performance. SEO.

Results-driven digital marketer with an MSc in Strategic Digital Marketing from Arden University Berlin and hands-on experience across Germany, the UK, UAE and Pakistan.

Berlin, Germany[email protected](+49) 176 75227099LinkedIn
Web Traffic
+30%
Reported improvement during digital strategy work at Ednex LLC
Search Rankings
+40%
Improved search ranking performance through SEO and content engagement work
Lead Conversion
+35%
Lead generation campaign improvement at Arelith Solutions
Ad Budget Managed
$50K
Campaign and budget ownership across paid marketing activity

Professional
experience

Online Marketing

December 2025 to February 2026

Hansen Advisory GmbH / Munich, Germany / Remote / Working Student

Supported online marketing activities for brand and event goals, combining campaign execution, SEO support, social media planning and performance analysis.

  • Supported digital marketing strategy aligned with brand and event objectives.
  • Executed performance marketing campaigns across Google Ads, Meta, Facebook and Instagram.
  • Managed social media planning, scheduling and performance tracking.
  • Conducted keyword research and supported SEO optimization.
  • Analyzed campaign performance and implemented data-driven improvements.

Contributions & outcomes

  • Supported integrated campaign activity across paid, organic and social channels.
  • Helped translate performance data into campaign optimization actions.

Channels Google Ads · Meta Ads · SEO · Social Media · Events

Tools Google Ads · Meta Ads · Google Analytics · Keyword Research · Reporting

Marketing Strategy and Performance Intern

September 2025 to November 2025

Queer World UG / Berlin, Germany / Remote / Internship

Contributed to marketing strategy and performance execution for brand, event and audience growth initiatives.

  • Supported digital marketing strategy aligned with brand and event goals.
  • Executed performance marketing campaigns across Google Ads and Meta platforms.
  • Managed social media planning, scheduling and performance tracking.
  • Conducted keyword research and supported SEO optimization.
  • Analyzed campaign performance and recommended data-driven improvements.

Contributions & outcomes

  • Supported performance marketing execution across search and social channels.
  • Built practical experience in campaign planning, tracking and optimization.

Channels Performance Marketing · Paid Search · Paid Social · SEO · Social Media

Tools Google Ads · Meta Ads · Google Analytics · Content Planning · Reporting

Digital Marketing Intern

April 2025 to September 2025

Kinu Health / Berlin, Germany / Hybrid / Internship

Assisted with digital marketing setup, brand communication and go-to-market preparation for a digital health platform.

  • Assisted in website setup and digital marketing tools integration.
  • Supported branding strategy and visual communication work.
  • Contributed to go-to-market strategy for a digital health platform.

Contributions & outcomes

  • Supported early-stage marketing infrastructure for a health-focused digital product.
  • Helped align website, brand and launch preparation work.

Channels Website · Branding · Go-to-Market · Digital Health

Tools WordPress · Canva · Figma · Analytics Setup

Social Media Marketing

October 2024 to December 2024

MyUpdates24.com / Remote / Project

Managed a focused social media marketing project covering content planning, campaign coordination and performance follow-up.

  • Managed a 60-day social media project from planning through delivery.
  • Coordinated content and social activity around project goals.
  • Tracked planning and performance outcomes during the campaign.

Contributions & outcomes

  • Completed a 60-day social media project.
  • Received an e-certificate for performance and planning.

Channels Social Media · Content · Campaign Planning

Tools Canva · Social Scheduling · Analytics · Content Planning

Digital Marketing Head

June 2024 to September 2024

SSF Tech Ltd / Remote / UK-Based / Full-time

Led digital marketing activity for a UK-based business, aligning SEO, content and PPC campaigns with strategic growth goals.

  • Developed and executed digital marketing strategies for SEO, content and PPC.
  • Aligned UK campaign activity with strategic business objectives.
  • Analyzed campaign metrics to guide optimizations and improve ROI.

Contributions & outcomes

  • Owned strategy and execution across SEO, content and PPC channels.
  • Used campaign metrics to identify optimization opportunities and ROI improvements.

Channels SEO · Content Marketing · PPC · UK Campaigns

Tools Google Ads · Google Analytics · SEMrush · Ahrefs · Reporting

Digital Marketing Manager

February 2024 to May 2024

Ednex LLC / Dubai, UAE / Full-time

Managed digital marketing strategy with a focus on SEO visibility, content engagement, traffic growth and search ranking improvement.

  • Executed digital strategies to increase SEO visibility and content engagement.
  • Worked on search visibility, content optimization and traffic growth initiatives.
  • Tracked performance signals and adjusted marketing activity around measurable outcomes.

Contributions & outcomes

  • Boosted web traffic by 30%.
  • Improved search rankings by 40% through SEO and content-focused activity.

Channels SEO · Content · Organic Traffic · Digital Strategy

Tools Google Search Console · Google Analytics · SEMrush · WordPress

Digital Marketing Manager

August 2022 to January 2024

Arelith Solutions / Pakistan / Full-time

Led lead generation, paid media and campaign optimization initiatives with responsibility for budget management and conversion growth.

  • Led lead generation campaigns across digital channels.
  • Managed paid marketing activity and campaign budget allocation.
  • Collaborated on SEO, content, social and email marketing campaigns.
  • Tracked campaign performance and optimized toward lead quality and ROI.

Contributions & outcomes

  • Increased lead conversion by 35%.
  • Managed a $50,000 ad budget while consistently exceeding ROI targets.

Channels Lead Generation · Paid Media · SEO · Email Marketing · Social Media

Tools Google Ads · Meta Ads · HubSpot · Mailchimp · Analytics

Brand Manager and Project Executive

February 2022 to July 2022

Trout Digital Creative Agency / Pakistan / Full-time

Managed brand and project execution across integrated marketing campaigns, with attention to deadlines, budgets and brand visibility.

  • Delivered integrated marketing campaigns within budget and deadline.
  • Supported brand planning, campaign execution and client-facing project coordination.
  • Coordinated creative and marketing tasks across project stakeholders.

Contributions & outcomes

  • Increased brand recognition by 20%.
  • Delivered campaign work within agreed budget and timeline constraints.

Channels Brand Marketing · Integrated Campaigns · Project Management

Tools Canva · Adobe Creative Suite · Trello · MS Office

Frontend Developer and SEO Executive

May 2021 to January 2022

STM IT Solutions / Pakistan / Full-time

Combined frontend development with SEO execution, improving website interfaces while supporting organic visibility.

  • Developed responsive web interfaces for client and business websites.
  • Improved SEO performance through technical and on-page implementation.
  • Connected website improvements with discoverability and user experience goals.

Contributions & outcomes

  • Built responsive web interfaces and supported improved SEO performance.
  • Developed a useful technical foundation for later digital marketing work.

Channels Frontend · Technical SEO · On-page SEO · Website Optimization

Tools HTML · CSS · JavaScript · WordPress · SEO Tools

Relationship Officer

July 2019 to May 2021

Faysal Bank Limited / Pakistan / Full-time

Worked in client relationship management, financing guidance and sales goal delivery before moving deeper into digital marketing.

  • Advised clients on financing options and assessed eligibility.
  • Built client relationships and supported financial product sales goals.
  • Developed communication, advisory and target-management experience.

Contributions & outcomes

  • Met sales goals while advising clients on financing options.
  • Built client-facing experience that supports stakeholder communication in marketing roles.

Channels Client Relations · Sales · Financial Services

Tools CRM · MS Office · Client Documentation

Capabilities
& tools

Performance Marketing

Campaign strategy, execution and optimization across acquisition channels with a focus on ROI and learning.

Google Ads · Meta Ads · Paid Search · Paid Social · Budget Management

SEO and SEM

Keyword research, competitor research, technical foundations and search visibility improvement.

Keyword Research · Competitor Research · On-page SEO · Technical SEO · Search Console

Content and Social Media

Content planning, social scheduling, brand communication and campaigns built around audience engagement.

Content Marketing · Social Media · Campaign Planning · Brand Messaging · Creative Testing

Analytics, Reporting and CRO

Performance tracking, funnel analysis, conversion optimization and data-driven campaign decisions.

GA4 · Conversion Tracking · Reporting · CRO Testing · Hotjar · Funnel Building

Web and Marketing Operations

Website updates, marketing tools integration, CRM workflows and practical project coordination.

WordPress · Web Design · HubSpot CRM · Email Automation · Retargeting · Landing Page Optimization · Team Collaboration

Marketing toolkit

SEMrush · Ahrefs · Moz · Google Search Console · Google Analytics 4 · Google Ads · Meta Ads · HubSpot · Mailchimp · Hotjar · WordPress · Canva · Figma · Adobe Creative Suite · Trello · Notion · MS Office

Education

MSc Strategic Digital Marketing

Arden University, Berlin Campus / November 2024 to 2026

Berlin, Germany

Graduated with Distinction with a final grade of 72.5%, focused on strategic digital marketing, performance, consumer behavior and growth planning.

German Language Program

BSI Private Sprachenschule GmbH / November 2024 to Present

Berlin, Germany

Continuing German language development, currently learning at B1 level to strengthen communication for German and European roles.

APTECH Certified Computer Professional (ACCP)

APTECH / 2023

Pakistan

Three-year diploma in software engineering, supporting a practical foundation in web development, technical implementation and digital tools.

Certifications
& recognition

Digital Advertising Certification

HubSpot Academy

2026-2028

Content Marketing and Advertising

National Freelance Training Program

Completed

Email Marketing

Udemy

Completed

Web Development

NAVTTC

A+ Grade

IELTS

British Council

Completed

German Language A1.1

Udemy

Completed

Google Ads and Google Analytics

Google Skillshop

Currently Learning

SEO and Digital Marketing

Semrush Academy

Currently Learning

E-Certificate for Performance and Planning

MyUpdates24.com

2024

MSc Distinction

Arden University

2026

Languages
& availability

Currently focused on performance marketing, SEO, analytics, marketing automation and German-language growth skills. Fluent in English, native in Urdu, Hindi and Sindhi, and currently learning German at B1 level.

Authorized to work in Germany and open to full-time digital marketing, performance marketing, SEO and growth roles across Germany and Europe, including hybrid, remote, on-site and relocation opportunities.