Lead Generation and Paid Media Growth

A performance marketing case study covering lead generation, campaign budget management, paid media optimization and ROI-focused decision-making.

Portfolio artworkLead Generation and Performance Marketing

The context.

Arelith Solutions needed digital campaigns that could generate leads while maintaining disciplined budget and ROI management.

Dheeraj served as Digital Marketing Manager with responsibility for lead generation, campaign optimization and budget oversight.

Increased lead conversion by 35% and managed a $50,000 ad budget while consistently exceeding ROI targets.

The thinking and execution that shaped the project.

The challenge was increasing lead conversion and keeping paid activity accountable to measurable campaign outcomes.

Campaign performance, lead quality, channel mix and funnel behavior were reviewed to identify optimization opportunities.

Combine lead generation campaigns, paid media optimization, SEO, content, social and email activity around conversion growth.

Led campaign planning, budget management, reporting and optimization across paid and owned channels.

Lead quality improves when paid media, funnel structure, email follow-up and reporting are managed as one system.